Mark Cross
Key Skills & Accomplishments
In addition to Naxos, Mark has developed strategic partnerships and supports a global consulting firm–Brimstone Consulting focussed on leadership alignment and coaching.
Most recently, he was Senior Vice President and a member of the executive leadership team at MeadWestvaco (MWV), a paper and packaging firm. He led several of MWV’s packaging businesses including Beverage, Beauty and Personal Care, and Home and Garden. He was responsible for MWV’s significant European business. During part of his tenure at MWV he was responsible for their emerging markets strategy, with particular emphasis on China and India.
Previously, Mark was based in Amsterdam, Netherlands while serving as President, Europe, Middle East, Africa, and was also Senior Vice President/Group President Asia and Latin America, for Johnson Diversey, now part of Sealed Air Corporation.
Seasoned global executive with experience leading large, complex businesses in North America, Europe, Latin America, and Asia. Managed European businesses and operations for three multinational companies. Broad experience includes manufacturing, sales, marketing, merger/acquisition, and general management in developed and emerging markets.
Change leader with success driving restructuring activities in times of market downturns and economic crises, including post-9/11 demand reductions, 2008 worldwide economic crisis, and 2012 European financial crisis. Have led significant change management and business improvement projects including EVA analysis and action, SG&A and organization restructuring, focused sales efforts, and divestiture of unprofitable businesses and customers.
Consistently organized for success. At MWV, led transition from a manufacturing based structure to organizing around customers and global end markets, created global account organization, instituted customer partnering, and developed B2B2C approach which created value for customers and MWV.
Track record of identifying and developing talent. Great identifier and promoter of talent with several key team members leading large global businesses in a number of organizations. Recognized as an experienced coach and mentor, for promoting and reaping the benefits of diversity, and leading cultural change.
History of growth, driven by innovation leadership, commercial excellence, and consumer, customer and market understanding. Profitably introduced and built many new, innovative products and approaches.
During a 24-year career at Kimberly-Clark Corporation he held a variety of operations, sales and marketing, and general management positions in North America and Europe, culminating with his leadership of Kimberly-Clark Professional, the corporation’s largest business-to-business division.
Mark believes in serving his community to make it a better place and currently works with several non-profit organizations including Virginia Commonwealth University’s College of Humanities and Sciences Advisory Board and Executive Athletic Board, Children’s Museum of Richmond, Heart of Virginia Boy Scout Council, Friends Association, Richmond Alzheimer’s Association, Richmond Association for Corporate Growth, Michael Robinson Foundation, and the University of Maine Pulp and Paper Foundation.
Mark holds a BS degree in Chemical Engineering from the University of Maine, and a MBA degree from Harvard Business School.
Mark’s hometown is Bucksport, Maine. Mark lives in Richmond, Virginia with his wife Melanie, daughter Kayla, and son Nathan.
Experience & Collaboration
BRIMSTONE CONSULTING
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Mark supports Brimstone on a variety of leadership based transformation projects., and executive coaching. Brimstone is world-class at driving change, aligning leadership teams, and improving leadership performance.
“At Brimstone, we are unified in our belief that leaders can transform their businesses by embracing a disciplined approach to change. This belief helps us take a deep dive into the complex and often messy work of change and uncover the pivot points for true transformation. By partnering closely with our clients, we transfer our skills and knowledge along the way so that leaders at all levels can learn to drive change on their own. We know we’ve done a good job when our clients don’t need us any more—and this mindset truly sets us apart.”
Serving various corporate boards

Member of the Board of Dawn Foods, a leading, global bakery products manufacturer and supplier headquartered in Jackson, Michigan; Chair of Compensation and Organization Development, and Member of Nominating and Governance Committees; since February 2016

Advisor to the Board of Kruger, Inc. a leading pulp and paper, tissue, packaging, and energy company headquartered in Montreal, Canada; Member of Human Resources Committee, and Environmental, Health, and Safety Committee; since January 2015